Last week I was in San Francisco for Bill Baren's Big Shift Retreat – and reminded about his Ultimate Result System exercise. Bill gets that there are many benefits to knowing the ultimate result you offer your clients, and having a system that will take them there! What shocks me is how many entrepreneurs are out there marketing without really knowing their ultimate result, or having a solid system for getting their clients there. Isn't this like offering someone a ride, and not having a car?
To me, the best thing about writing your book is that it "forces" you to focus your topic, and create a system or process to get your reader/client to their "ultimate result." If you don't do this when you write your book, your book will be a lot less effective in marketing and branding you, as well as less successful as a book.
In the Write Your Book world, we focus on getting you to your Awesome Message (ultimate result), via your "I am here (on this earth) to" Mission. When you have these two things, you can put them together with your writing super powers and truly activate the writing of your excellent book! Oh yes!
Additionally, I have to say that having your awesome message up-levels not only your book's success, but also raises the bar on everything – your business and life. When you are working from your awesome message and mission, you are working in synch with the Universe... and this feels oh-so-good... because all kinds of great things begin flowing to you: More credibility, more income, the right clients, and the right opportunities. What used to be your business worries become your business assets.
My message to you is "You can write a book that will awesom-ize your businesses and step you up and into your visionary-ness – and the time to do it is now, because the world needs you at your best. Let's do this!"
Write on!
Sakada
To me, the best thing about writing your book is that it "forces" you to focus your topic, and create a system or process to get your reader/client to their "ultimate result." If you don't do this when you write your book, your book will be a lot less effective in marketing and branding you, as well as less successful as a book.
In the Write Your Book world, we focus on getting you to your Awesome Message (ultimate result), via your "I am here (on this earth) to" Mission. When you have these two things, you can put them together with your writing super powers and truly activate the writing of your excellent book! Oh yes!
Additionally, I have to say that having your awesome message up-levels not only your book's success, but also raises the bar on everything – your business and life. When you are working from your awesome message and mission, you are working in synch with the Universe... and this feels oh-so-good... because all kinds of great things begin flowing to you: More credibility, more income, the right clients, and the right opportunities. What used to be your business worries become your business assets.
My message to you is "You can write a book that will awesom-ize your businesses and step you up and into your visionary-ness – and the time to do it is now, because the world needs you at your best. Let's do this!"
Write on!
Sakada
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